Maintaining A High Degree Of Website Relevancy
Will
Make It A Lot Easier To Get Better Search Results
Understanding Website Relevancy
Website Relevancy And Central Themes
Getting The Most From Website Relevancy
Understanding Website Relevancy
Website Relevancy refers to the degree of focus your website has towards a specific topic being discussed. The more topics there are, the less Relevancy there can be towards each individual topic. Think of Relevancy in terms of a very simple equation "Relevancy = 1 divided by the number of topics discussed".
As an example, if your website talks about three different topics, the Relevancy for any one of those topics would be 1/3rd (1 divided by 3). If you were talking about ten different topics, they would each have 1/10th Relevancy.
It is possible to maintain a higher level of Relevancy while talking about more than one Topic at a time. The key is to make sure everything talked about relates directly together. For example, if your website is about music you could talk about "Jazz" and "Funk" without totally splitting the Relevancy. If, on the other hand, the website was dedicated to Jazz, talking about Funk would lower the Relevancy. It's all about the Overall Relevancy (website as a whole) compared to the Specific Relevancy (webpages individually). The closer everything matches together towards one specific topic, the higher the Relevancy.
Website Relevancy And Central Themes
The key element to using Website Relevancy effectively is to define one Central Theme for the entire website. This would then be expressly defined by a Keyword or Keyphrase that exactly related to everything you want to talk about. The more defined and specific the Central Theme Keyword is, the higher the Overall Relevancy will remain.
For example, if the Central Theme was based on the Keyword "Music" the website as a whole would only be generally focused. Music itself is simply too broad a term and thus lacks specific focus. "Jazz Music", on the other hand, is much more specific than Music was and would allow for a higher degree of Relevancy.
Of course, if the goal of the website is to talk about "music" as a whole, then there is nothing wrong with using that as the Central Theme. That is, aside from the fact it would be a bit of a nightmare to try and compete with others for that specific keyword on the Search Engines - which is another reason we want the most specific focus possible. The more specific a Keyword becomes, the less competition there is usually for it.
The main issue is that you want the Central Theme to be as sharply focuses as humanly possible - while still allowing you to do be able to meet the goals the website was designed for. There is no point talking about Jazz Music, when the website is really about Funk Music. Of course, there is no point talking about radios in either of those two situations.
Getting The Most From Website Relevancy
To get the best possible results and maintain the highest level of relevancy possible, you need to do one of two things with the Central Theme: 1) Ensure every topic talked about on the entire website related directly to the Central Theme with no deviation, or 2) Siloing the website so that each individual topic is discussed separately from the others.
To learn more about Siloing and what's involved - click here. Since we talk about it in detail on another page, just know for now that it involves literally separating everything down into individual Central Themes and keeping them from blending together wherever possible.
This then leaves us with figuring out how to make sure every topic we talk about doesn't disrupt our Central Theme. This isn't actually as hard as it may seem - mainly because Search Engines are very good at connecting things together (and they're the main reason for us to be doing this in the first place).
The fundamental trick is looking to see what other things are commonly talked about by others using the same focus. The more something is talked about in connection with a specific Keyword, the Search Engines define them as belonging together. For example, this page is about Relevancy, which sits inside a Siloed section about Website Design, which is inside a website about Search Engine Optimization. Relevancy connects directly to each of those topics. It connects to them in different ways, but the main issue is that they connect.
If we were talking about Jazz Music, it's a safe bet to talk about piano playing, saxophones, and Jazz Cafes. All connect directly to Jazz Music and thus will maintain the Central Theme. If you wanted to talk about Electric Guitars there is likely going to be a deviation from the Central Theme. Not because it's impossible to use an Electric Guitar to play Jazz Music - it's because the two simply don't go together naturally. If it's happening, it happens very rarely.
As with many things in life - when in doubt ask questions. If you're unsure if a topic goes with your Central Theme type them both into a major Search Engine and see what results you get. If there's a lot of talk about the two together, they can go together just fine. If there's very little or none at all, you would be better to find another topic, or find a different way to talk about it that does fit with the Central Theme.
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