Free SEO Tips - Quick, Easy To Apply Solutions
To Get The Most Out Of Search Engine Optimization
SEO Tips - Keywords, Keywords, Keywords
Keywords are the most important element of Search Engine Optimization. They are both the terms people use to find information on the Search Engines, and are the topics used on websites and webpages. When the two match, Search Engines connect them together. This is what ultimately defines the success or failure of your SEO endeavors.
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SEO Tips - Proper Naming Conventions
By using names that are descriptive and keyword-rich it provides two main benefits: 1) it makes it so other people will know what's on the website (or asset file, etc.) without having to open or view it, and 2) it helps provide better Search Results as the keywords being searched for are used directly as part of the name of the webpage or other asset (pictures, etc.) and is then also displayed on the Search Engine Results Page (SERPs).
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SEO Tips - Relevancy vs Location
Search Engines award higher Relevancy based on position. If there is a list of Keywords / Keyphrases, for example, the first one is the most relevant and the last one is least relevant. The same thing applies to where the actual content appears in the code of the website. The higher up in the code it is, the more relevancy it will be given. If there is too much code, then the higher relevancy is given to the code and not the content.
Learn more about SEO Coding Elements and Website Relevancy
SEO Tips - Clean Coding
Clean coding is a way to ensure higher relevancy by not using anything that is not essential to the function or usage of your website design. It can be about using a container element so that common elements like text size, background color, etc. can be applied using Cascading Style Sheets (CSS) without having to re-use the same style elements over and over again. It's also about making sure CSS and JavaScripts are contained in files outside of each webpage (as they should be) to ensure the content is higher up in the code.
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SEO Tips - Link Strategy
Relevancy is determined in part by how things connect together. If you have multiple topics or subjects all linking to each other the relevancy of a website will be split up among those topics. By altering the way things link together you can separate topics so that they don't overlap with other topics and thus preserve a higher relevancy for each one. Link Strategy also involves other websites that you want to link to your website and how to do that while also retaining the highest level of relevancy.
Learn more about Internal Link Strategy and External Link Strategy
SEO Tips - Using A Sitemap
There are two main types of sitemaps: 1) HTML webpage version - which is a webpage that lists all of the various pages on a website for easy use by their visitors, and 2) XML version - which is used by Search Bots to know what pages there are on a website, when they were updated last, and other information when needed. The sitemap.xml file also tells the Search Bots what pages they should be indexing on the website.
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SEO Tips - Using A Robots.txt
The robots.txt file is a special file used by the Search Bots to identify what pages or areas of a website they are not allowed to go to or index. This is something the Search Engines expect to find and even if it simply tells them there is nothing they can not visit or index it should be used. This method of controlling the Search Bots should be used over the Robots Meta Tag when possible - the tags slow Search Bots down and thus can hurt your Search Results.
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SEO Tips - WebMaster Tools
WebMaster Tools are an excellent way to get more from your Search Engine Optimization endeavors. They help to make sure everything is working the way you had intended and are focused correctly. There are many, many tools available from all sorts of different people. We've also provided a list of the SEO tools we think are most important on another page.
Learn more about Free SEO Tools
SEO Tips - Search Engine Submissions
For the Search Engines to know your website even exists they have to be told about it. This can be done by linking things the Search Engines already know about (another website perhaps) to your website and waiting for the Search Bots to find that link. However, there is a good chance the Search Bots may not follow the link and thus can't find your website. For this reason the easiest option to inform the Search Engines about your website is to tell them about it directly. This is also known as "submitting your website" and is very simple and easy to do.
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SEO Tips - Beware Black Hat SEO
Black Hat SEO is the term used to define Search Engine Optimization techniques that have been expressly forbidden from use by the Search Engines. Each of these techniques have been banned for the same reason - they have been used and abused by others to try and scam the Search Engines into ranking a website higher that it actually deserves. The penalty for using Black Hat SEO can be a decrease in Search Results or a total deletion from them.
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SEO Tips - Know About The Scam SEO Problem
Because people have become obsessed with getting the best Search Results possible, Search Engine Optimization has become a place where unscrupulous people can try to make money by scamming and taking advantage of others. This usually involves using Black Hat SEO techniques or other scam tactics to make people think they are getting better traffic, etc. to their website. The problem with this is that it can result in the website attracting the wrong kind of people, having the visitors be "fake" (meaning not created by actual people), or cause the Search Engines to delete the persons website from the Search Results.
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